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A Quick Overview Of The Process
Ownership & Leverage
Agents who want to generate leads online
Agents who want to better leverage video
Agents who want to grow & build a team
Agents who want a holistic solution (ie. one-stop-shop)
01. Lead Generation
02. Sales Systems
03. Recruiting & Training
04. Content Strategy
What types of Google Ads campaigns do you run?
It really depends on the client as we tailor our offer to each clients specific needs. We have the capacity to run a number of different campaigns such as:
- Buyer campaigns (Local and non-local)
- Seller campaigns
- Retargeting campaigns (Display and search)
- Long-tail campaigns (ie. Pool homes, condos, acreages, farms, luxury)
- Development (ie. Pre-sale, non-mls units)
What's the typical cost per lead from Google Ads?
CPL (Cost per lead) will vary based on many factors.
Some factors to consider are:
- Time of year & current supply/demand
- Local market competition
- Keyword competition
- Your website provider and how well it captures and converts traffic.
What's the typical conversion rate of Google Ads?
We get this question a lot, and the truth is it varies on the skill of the agent and how well they follow our process.
Typically conversion rates in the 1-3% range, but we have seen them as low as 0.5% (low-skill agent) and as high as 4% (high-skill agent).
It's also important to understand that if you want to measure conversion rates for January 2023, you must look at all the leads you generated in Janaury 2023 in January 2024 (1 year later) to determine the conversion rate of those leads. Having generated thousands of leads and hundreds of sales, our data shows that 30% of leads that do convert will do so in 0-6 months, and 70% convert in 6-18 months.
Remember, Google Ads work, there's no doubt about taht, but it's best looked at as a long game and needs to be thought of that way.
Do you run Facebook or Instagram ads?
At the moment, we don't run ads for Facebook or Instagram - only Google. Stay tuned for some exciting developments there.
Do I need to be good on camera?
No. Most of the videos we promote that our real estate agent clients make are simple, in front of your computer, talking head style videos that are not flashy, but offer VALUE and require little editing. These videos help you convert more business by building trust with your leads. If you're up for it, there's absolutely an advanced level to this where you can get into fancier equipment, editing and shooting styles but we always start with getting the basics right first.
Where do you hire remote talent from?
We recruit talent from a number of places, but it depends on our clients specific needs. We always factor in timezone and area demographics in this decision, and what multi-language support that cleint needs (if any). That being said, Agent Launch most often sources talent from Latin America, the Caribbean or South Africa.
Do you work with teams & brokers?
Definitely. That being said our program is geared towards single agents who want to build a team and small teams who want to grow. Although we do work with some brokers, ideally we would prefer to come present to a broker's agents and have them work with us each 1-1 to build their own businesses separately.
Do you work with developers?
Yes, in fact we love to build landing pages for our clients for pre-construction and developments. We find these funnels, combined with the right ad strategy have been highly successful.
Do you deploy strategies to recruit agents?
No, we're focused on helping real estate agents build their brand, acquire new cleints and own the process by leveraging digital marketing.
Do you help with creating drip campaigns?
Yes, we've actually created them all for you to be imported directly into your Follow Up Boss, Chime or Sierra Interactive CRM. We set up and apply all of our provided drip campaigns during our onboarding process. Not only that, we also build pipeline stages, automations & action plans to keep your lead follow up organized and proactive