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How to Dominate Social Media as a Real Estate Agent in 2023

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How to Dominate Social Media as a Real Estate Agent in 2023

Social Media
January 09, 2023 5 min read


Being a realtor in today's market means having a strong online presence. According to the most recent data from the National Association of Realtors, 97% of home buyers now use the internet thoroughly throughout their home search process, with 76% finding their home through an online source.

When it comes to generating leads through social media, it's essential as a realtor to have a plan. Posting randomly or simply boosting ads is not enough. In order to be successful, you need to have a specific strategy that takes into account your specific target audience, brand, and goals.

Have you ever asked yourself...

  • What's the best way to use social media to generate leads as a realtor?

  • How can I use social media to connect with potential clients?

  • What are some of the best practices for using social media as a realtor?

Keep reading and find out. With that said, here's how to get started on How to use social media as a realtor, and generate leads! 👊

social media AGENT LAUNCH


How to Use Social Media To Generate Leads as a Realtor.


1. Define Your Target Audience

The first step is to define your target audience. Who are you trying to reach with your social media posts? The biggest factor is location and the particular niche type of market you want to serve, but also can be age, interests, income level or even cultural background. Once you have identified your target audience, you can start creating content that appeals to them. It’s better to speak directly to a specific audience than to try and speak to everyone. Your audience will feel that your content speaks to them and your content will have more power.


target audience


2. Choose The Right Platform

There is no one-size-fits-all solution when it comes to social media platforms. The best way to determine which platforms are right for you is to consider where your target audience is most active. If you're trying to reach millennials, for example, then Instagram and YouTube are going to be better bets than LinkedIn. On the other hand, if you're trying to reach baby boomers, Facebook is the better option.


total social media users 2023


Keep in mind it’s better to become an expert at one of these platforms than trying to be good at them all. Most agents just don’t have the time or expertise to be great at all of them, especially in the beginning.

For example, we know real estate agents who do:

  1. 50 deals a year from TikTok alone

  2. 100 deals a year from YouTube alone

  3. 60 deals a year from Instagram alone

  4. 150 deals a year from Google ads alone

  5. 40 deals a year from Facebook ads alone


google ads conversions


The theme of all these agents is they got hyper focused on being great at that one platform and got disproportionate results from it. The best strategy is to focus on one platform early and diversify later, not the other way around. Be careful not to compare someone’s fourth quarter to your first, as they 're everywhere to start.

3. Create Compelling Content 

Once you've chosen your platform(s) and defined your target audience, it's time to start creating content. Remember that your goal is ultimately to generate leads, so make sure that your content is shareable and promotes call-to-actions such as commenting (especially on Facebook), visiting your website or contacting you for more information. Utilize both images and videos in your posts, as these tend to perform well on social media. Our core philosophy is to always come from a place of value in your content. When you focus on being helpful to others, they will see you in a more positive light, and be more likely to engage with you and ask questions. Also, don't forget to be human! Inject some personality into your posts so that people can get a sense of who you are as a person (and not just a realtor). 

content strategy seo


4. Use Paid Advertising 

Finally, don't forget about paid advertising on social media and search engines. While organic reach is great, it can only take you so far. Running ads is a great way to pay for people to see your content and visit your website—which ultimately means more leads for you! Just make sure you’ve built a bulletproof nurture process for the leads you generate, and understand online lead generation is a long game. One of the biggest problems we see is agents not having the right infrastructure to nurture their prospects effectively.

paid advertising ppc agentlaunch Conversions rate realestate


Generating leads from social media doesn't have to be difficult—if you have a plan (and aren’t lazy)! Remember the steps as outlined above, and don't overcomplicate it. Creating compelling, quality content that speaks directly to your target audience will drive them towards taking action (i.e., contacting you for more information about buying or selling a home).Be patient—results won't happen overnight! Continually experiment until you find what works best for your audience and your goals . . . then sit back and watch the leads come rolling in! 

…Actually, don’t sit back at all, keep your foot on the gas and keep upgrading your engine. And if your social engine is due for a tune up, luckily, our team specializes in helping real estate agents take their online acquisition channels to the next level. If you are a real estate agent wanting help to grow your online presence, among many other things, you can apply to work with us here:


So you’re a real estate agent who wants to use social media to generate more leads in 2023? Welcome to the club! This is something I’ve been very successful at and at Agent Launch we generate well over 1,000 leads a day for ourselves and our clients. In this video, I’m going to teach you the 4 pillars to doing so for yourselves, using both organic and paid strategies so stay tuned! …




real estate lead generation, social media for real estate agents

Eric B. Preston

CEO, Agent Launch

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