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New Home Builders: How to Generate Real Estate Leads

By: Rob Shapiro

March 28, 2024

If you’re a new home builder or a real estate agent who partners with new home builders to sell pre-construction houses or units, you need to generate real estate leads to drive people to your sales agents and presentation center.

The real estate industry is fiercely competitive, especially when it comes to generating leads that convert into sales, so you need an effective system in place.

Traditional lead generation methods like door knockers and billboards are effective yet limited tactics. For many real estate professionals, online lead generation is more cost-effective and efficient and produces more qualified real estate leads.

Keep reading to learn how to generate online leads for new home builds to drive more qualified buyers into your pipeline.

Can Google Ads Generate Leads for New Build Homes?

Google Pay-Per-Click (PPC) Ads and organic search are proven methods for agents to connect with their target audience and generate real estate leads.

There are four types of Google Ads that real estate agents can leverage to generate leads or drive traffic to their website:

  • Local service ads
  • Search ads
  • Display ads
  • Video ads

Let’s focus on Google search ads for real estate as this is an investment that real estate agents can make today. Sure, it requires a budget, strategy and some tools but it’s quicker than creating a video library (which you should eventually do) to appear on the space dedicated to videos.

Google search ads for homes for sale in Vail, Colorado. Three ads and the last has an image of a kitchen.

Google search ads are a popular advertising tactic for real estate agents. PPC ads appear at the top of a Google search engine results page based on keywords used to perform the search. Utilizing Google Ads can help agents generate real estate leads that have shown some interest in their services.

A large condo being built.Realtors working with new build homes or in the preconstruction space can use ads to target potential qualified leads based on:

  • Location
  • Search intent (keywords)
  • Users who have already interacted with your website or ads

TIPS FOR TOP REAL ESTATE AGENTS: Online marketing and lead generation tactics are meant to enhance offline initiatives for preconstruction projects like presentation centres and door-knockers.

The math is simple. The ability to generate quality leads, allows you to target potential buyers more likely to convert into clients.

Don't forget, new home builders should use a CRM to manage their real estate leads. Watch Hayley break down which is the best CRM for real estate in 2024:


Can Facebook Ads Generate Leads for New Build Homes?

Similar to Google Ads, Facebook Ads connect agents to real estate leads that may be shopping for a home, interested in real estate services or based on factors like location and interests, to name a few.

Optimized Facebook Ad campaigns can help real estate agents in the following ways:

  • Help you identify leads in your real estate market
  • Allow you to collect data about potential leads
  • Brand yourself as a top local real estate agent
  • Provide value to real estate leads by giving free resources or driving them to your website

Exceptional customer service, facilitated through understanding lead behavioral profiles, plays a crucial role in converting leads into clients, further enhancing the value provided by Facebook Ads.

A real estate presentation center where two men in suits sit at a table next to a woman in a suit. Another woman in suit stands behind them. On the table is a closed laptop and an opened one. Behind them are three potted plants.

Watch Eric explain how real estate agents should use TikTok, Instagram and YouTube to drive real estate leads:


TIPS FOR TOP REAL ESTATE AGENTS: A combination of Google Ads and Facebook Ads can help flood your pipeline with real estate leads. You can pause campaigns at any time to concentrate on converting leads that you identify as close to becoming clients.


Can online lead generation help real estate agents working with new build homes?

Yes, real estate agents selling new build homes or working in the new construction space should place their efforts in strategic online lead generation to find qualified leads and invest in Google Ads and Facebook Ads.

What are the benefits of online leads for new build homes?

Online leads have a greater reach than most traditional lead generation methods and they are highly targeted, scalable, trackable and often more cost-effective. Additionally, a significant benefit of online lead generation for new build homes is the emphasis on lead quality, focusing on attracting leads with a higher likelihood of conversion.

Can Google Ads and Facebook Ads help promote a new build home presentation centre?

Whatever your goal, online lead generation, such as Google Ads and Facebook Ads, can drive potential leads. It’s more effective than random foot traffic in front of a presentation center and bus shelter ads. Additionally, incorporating promotions of partnerships with a mortgage company and mortgage lender into your Google Ads and Facebook Ads strategy can attract potential buyers to new build home presentation centers by highlighting comprehensive real estate solutions.

Can builders use online lead generation to find potential buyers?

If you’re a builder working without realtors, you should consider using Google Ads and Facebook Ads to find real estate leads. By leveraging these platforms, builders can not only attract buyers but also target seller leads, focusing on potential sellers looking to move to new construction homes. This dual approach expands their lead generation efforts significantly. Additionally, embracing online lead generation can help builders establish themselves as a market leader in the new build homes market, and they can benefit from a full suite of marketing tools including exclusive leads and advanced lead nurturing capabilities to outperform competitors.