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Changes in the Air: Keller Williams' New Playbook

Photo credit: JARED TENNANT

Changes in the Air: Keller Williams' New Playbook

Sometimes, in the vast ocean of real estate, even the biggest fish need to switch things up. And when they do, it's worth paying attention. If you've ever been intrigued by the twists and turns of this industry, Keller Williams' recent move will have your ears perking up.

Keller Williams, a stalwart in the real estate world, has recently adjusted its stance towards its longstanding profit share program. Here’s a quick flashback: before 2020, agents who sailed with KW and then decided to jump ship to a competitor still enjoyed the benefits of the company’s lifelong revenue program. But winds change and so do policies.

The new wave? If an agent, who has been with KW for the good part of seven years, decides to compete with KW, they could see their profit share amount slashed. We're talking from a full 100 percent down to a lean 5 percent. Marc King, the head honcho at KW, remarked that this pivot is all about championing “continuous growth.” It seems they're sharpening their focus on those who commit to the long haul, those willing to ride out the storms with them.

While some insiders might hint that this policy change is a move in this dance, KW’s spokesperson, Darryl Frost, assures us it’s all in the agents' best interest. He emphasized the company's dedication to those who remain by their side, casting their lot with KW for the long run.

In the end, the real estate game is all about strategy, adaptability, and foresight. Every change, every policy shift, it's all part of the journey. As you navigate these waters, remember to be agile, to learn, and to always keep an eye on the horizon.