Marketing Tips for Realtors in 2025 | 5 Best Tips

The 2025 real estate market is heating up. According to industry forecasts, home prices are projected to increase by about 2%. However, competition among real estate agents is fierce, and the industry is evolving fast.

Here’s the deal: modern homebuyers are online already. They’re scrolling listings, comparing mortgage calculators, and asking AI which neighborhoods are the best for families. If you’re not showing up where they are, someone else is.

Digital tools like Google Ads for real estate and well-optimized websites are helping close more deals faster. Let’s review some actionable marketing tips you can use to generate high-quality real estate leads to boost your business in 2025.

1. Increase Your Google Ads Budget

You should increase your Google ad budget because Google Ads for real estate agents is highly effective but only with the right investment and when done right. 

90% of homebuyers start their search on Google with terms like “best neighborhood in Austin” or “houses for sale near me.” If your listings are not appearing in those searches, you’re missing out on real estate leads.

The key to success is to bid for intent-driven keywords, like “luxury homes in LA” or “new construction homes in Denver.” These buyers know what they want and are ready to act. However, competition for these terms is high, meaning higher costs per click (CPC).

Increasing your budget, especially in major markets like New York City, Los Angeles and Chicago ensures your ads show up at the top of search results, where the best real estate leads are waiting.

Pro Tip: Don’t waste your entire budget on generic terms like “real estate.” Instead, focus on localized and niche searches. Test different ad copy and experiment with calls-to-action like “Book a Virtual Tour” or “See New Listings Today.”

2. Optimize Your Website for Real Estate

If you've got a listing website, that's great. But how optimized is it to appear in relevant search results and is it fast enough to deliver a strong user experience? No one likes waiting. 

According to Google, 53% of mobile users will leave a site if it takes more than 3 seconds to load. So, if your website is sluggish, you’re losing potential real estate leads. 

Before connecting your landing page to your PPC campaigns, ensure your site loads fast, is clear and concise and has a working lead capture form. You must have these elements for both the desktop and mobile versions of your website. 

Tips to optimize your website:

• Make sure it’s fast-loading: A slow website is a deal-breaker. Compress images, use content delivery networks (CDNs), and remove unnecessary plugins to speed up your website.
• Mobile Responsiveness: Your website and listings should automatically adjust to any screen size. Ensure your website design is user-friendly and your copy is legible for mobile users. 
• Search-Friendly Property Listings: Make your listings easily searchable by categorizing and tagging them correctly. Include essential details like price, location, and square footage. Use geo-targeted keywords like “affordable homes in [City]” or “best homes near [park].” 
• Answer Their Questions: Buyers and sellers want answers quickly. Add helpful content to your site. FAQs, step-by-step guides, tips for first-time buyers, and mortgage calculators are all great ways to engage your audience. 

Pro Tip: Regularly audit your site for speed and usability to enhance user experience.

3. Get the Most Out of Your CRM

Agents who use CRM automation report up to 30% more closed deals. 

A CRM (Customer Relationship Management) system helps you track and nurture real estate leads and close more deals. Let's say you’ve got hundreds of prospects, each at different stages of buying or selling. A CRM for real estate, like Real Geeks or Sierra Interactive, keeps everything organized, so you don’t lose track of anyone or a potential sale.

Integrating automation into your CRM can also work wonders. Set up email follow-ups and reminders to stay in touch with leads. 

Here are some best practices for using your CRM for real estate lead gen:

• Segment by Stage: Separate leads into groups like “first-time buyers” or “ready-to-move.” Customize your approach.
• Use Tags: Tag leads by their interests, like “Looking for a 2-bedroom home” or “Investing in rental property.”
• Set Reminders: Keep leads engaged with scheduled follow-ups. A well-timed email or call can make all the difference.

4. Get on TikTok or Instagram

Short-form video content is taking the real estate world by storm. It’s fast, engaging, and, best of all, effective. With over 2 billion users as of 2024, TikTok is the most engaging platform, with an average engagement rate of 2.65%. 

As for Instagram, 62% of realtors already use it for real estate marketing. From Instagram Reels to posts, it’s a powerful tool for showcasing properties and building your brand. It’s also a great way to reach millennials, the largest homebuyers.

Here are some content ideas:

• TikTok Tours: Take potential buyers on a quick, fun property tour. Show off unique features.
• Before-and-After: Share how you stage and prepare homes you’ve helped sell or renovate for listings.
• Instagram Reels: Create short virtual tours, highlight local spots, or share client success stories.

Pro Tip: Consistency is important! Post regularly, use local hashtags, and stay on trend. For example, tag your posts with hashtags like #HomesForSaleIn[City] or #BestRealEstateIn[Neighborhood].

5. Follow Up with Leads Promptly

Responding to real estate leads within 10 minutes can drastically increase your conversion rate.

• Why It Works: Leads contacted within 5 minutes are 9x more likely to convert. Delay your response, and you risk losing them to competitors.
• How to Automate: Use CRMs for real estate like Follow Up Boss to send instant replies via email or text. These tools can also schedule follow-ups and reminders.

Pro Tip: Automation doesn’t mean robotic replies. It’s about staying connected with real estate leads to ensure you’re top of mind and engaged with them until they’re ready to make a decision.

Ready to Elevate Your Real Estate Marketing in 2025?

Real estate marketing in 2025 is all about staying ahead of the curve. Start the year off right by strategically increasing your Google Ads budget, ensuring your website for real estate agents is mobile-friendly, making your CRM work harder by automating follow-ups, and leveraging TikTok to build your brand and generate local leads. 

FAQs

What should a real estate website include?

A real estate website is your 24/7 agent. Make it work hard for you. Websites for real estate agents must include the following:

• Location and property details: Buyers want to know the price, features, amenities, zip code, and schools for each property listing.
• Stunning pictures: Homes with high-quality photos sell 32% faster.
• Testimonials: Got a happy client? Show off that five-star review on your website. 
• Lead forms: Have a simple lead capture form with only a few fields.
• Searchable listings: Buyers want to browse homes by scrolling social media.
• Testimonials: Trust matters. 89% of buyers check reviews before deciding.
• Neighborhood guides: Buyers love insider tips or a map guide on schools, parks, and where to get the best tacos.