Real Estate Lead Generation: Copy these Trending TikTok Videos
Here’s a great hack for creating content that doesn’t require you to be on video, and can still help with your lead generation.
You can use the whiteboard style to breakdown what a monthly mortgage might look like for a potential homeowner.
Not only is it more effective in delivering this type of information, it’s also super simple to execute.
Simply record a video of you breaking down the numbers on a piece of paper, and then record your voiceover after explaining the process, ta-da!
The more absurd your content, the more viral-worthy it becomes.
People love novelty and live for the shock value, case and point - a 13 second clip of an agent showing a bathroom where there’s a tub in the ceiling…
It sounds ridiculous and silly, but that’s exactly why this TikTok has gotten over 1 million views.
This approach to property tours is still thriving on social - it’s simply the agent doing a walkthrough of the home with a voiceover narration.
We’re seeing bigger agents move away from the overly-produced and edited listing videos, and towards a more casual property tour.
With this style, it feels more like you’re taking your people with you on this walkthrough and really ups the buy-in from them.
@theotherstallone House Tour in Toronto This home tour really has the best of what Etobicoke and Toronto have to offer. #realestateagent #torontorealestate #buyersagent #torontorealtor #housetours #sellingyourhome #luxury #luxuryrealestate #torontohousetour #hometour #toronto #torontohomesforsale #torontohometour #torontohometours #torontohousetour ♬ Summertime Sadness (Wren Remix) - Wren