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Create content for your AUDIENCE.
A great source of inspiration for content is right in your comments section.
This agent creates an entire reel answering one single comment…
And it gathered almost 12k views 😲
That’s what happens when you give the people what they want.
The next time you plan to spend an afternoon in a nearby neighborhood, turn it into a content moment where you can highlight all the really cool and unique attractions, restaurants, homes, and businesses it has to offer.
This agent goes deep during his neighborhood highlight on Towne Lake - he shares activities that are available to residents and visitors, all the local businesses and vendors, different properties based on price points, and local weekend events.
He does a comprehensive review of the neighborhood from the POV of what he enjoyed while visiting, which will definitely capture the attention of interested buyers.
Though we know this type of content requires logistical planning, the premise is that the agent presents it as a casual and candid private home tour.
The reality of creating content is that it requires a lot of planning, preparing, and executing.
However, the most successful content creators are the ones that can make it seem natural, candid, and real.
