New home builds present a rare win-win-win situation for buyers, real estate agents and new home builders.
Buyers considering purchasing a new construction home need a real estate agent. New home builders need to sell a lot of units fast. Real estate agents need to close deals and make commissions.
Keep reading to learn why real estate agents and new home builders are a perfect match and how each can leverage new home advertising to generate online real estate leads to fill their pipelines and sell more units.
A new home build, sometimes called new construction or preconstruction, is new houses, apartments or condos that have never had occupancy. Many are in the early planning or construction phase when they hit the market.
In aggressive real estate markets, new home builds are an attractive option as they are often cheaper. Other benefits include flexible down payments, no bidding wars and a level of customization as owners can often select certain design features and finishes.
New home advertising is a specialized marketing strategy aimed at promoting newly constructed homes that are available for sale. This form of advertising is crucial for realtors and home builders as it helps to attract potential buyers to these new properties.
For realtors, effective new home advertising can significantly increase their visibility and ability to close deals quickly, thereby boosting their commissions. For home builders, it drives the rapid sale of units, ensuring the financial viability of their projects.
By utilizing various advertising tools such as Google Ads, social media, search engine optimization and retargeting, realtors and builders can reach a broader audience, highlight the unique features of new construction projects and expedite the sales process.
A buyer can purchase a preconstruction home without a real estate agent. However, it’s advisable to always work with a buyer’s agent. This will give you access to a realtor’s expertise and ensure you don’t spend hours researching only to finalize a purchase that is not in your best interest.
A real estate agent with experience with new home builds can recommend worthwhile projects and trustworthy builders. Furthermore, they can dissuade you from developments that may get delayed or cost you more than you intended to spend.
Ultimately, the right realtor will save you time and money.
Most builders have a sales team to handle many aspects of a sale and complete transactions. These sales teams require real estate leads that they can then close or nurture toward a sale. This is where real estate agents enter the picture.
Realtors play a distinct role in builders selling their units at a pace that will meet a project’s financing needs and see it come to completion.
The benefits of working with new home builders are:
With new home builds, a real estate agent's role is to fill the builder's pipeline with leads. This sometimes requires more leads than usual as one condo could have hundreds of units to sell.
The best method is online lead generation, primarily Google Ads. By investing in Google Ad campaigns you can drive a high number of qualified real estate leads to your website, a form designed to capture data or a landing page.
Google Ads lets you target specific locations based on relevant keywords. For instance, your ads can appear for potential buyers searching for pre-construction homes in your market. Then, you capture their data and reach out for an initial conversation.
Watch Eric discuss how much a real estate agent should spend on online lead generation every month.
To start filling your pipeline, read this article on how to generate real estate leads in 2024.
There are several benefits to working with real estate agents for new home builders.
New home builders can use the same tactics as real estate agents to generate online leads. It’s all about connecting with potential buyers by advertising on the platforms they use to shop for a home, such as Google and Facebook.
If a builder wants to cut out the middleman, they can invest in Google Ad campaigns to drive leads to their pipeline. It takes time, effort and knowing how to optimize ads, perform effective outreach and nurture cold leads, but it’s all doable.
You can buy a pre-construction home without a real estate agent. It’s best to work with one, however, as these deals can be complicated and realtors can help you choose the right development and most reputable builders.
Google Ads are considered the best way for new home builders to generate leads for their business. It requires a monetary investment but Google Ads are scalable, trackable, have exceptional reach and help you find leads based on location, search intent and other key factors.
The partnership between new home builders and real estate agents is mutually beneficial. Builders should benefit from a realtor’s experience, reputation and real estate leads and realtors can have the opportunity to close more deals thanks to a builder’s sales team and the widespread appeal of buying preconstruction.