Creator Feature - Theoni The Lender
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This week’s Creator Feature is Theoni the Lender - Her brand is all about sharing the honest and hard truths that her people need to know about mortgages.
@theonithelender For more juicy questions to ask your lenders and realtors, you know what button to click 🤓🔗 #homebuyers #firsttimehomebuyer #firsttimehomebuyertips #homebuying #buyingahouse #mortgagetips #mortgagequestions #loanofficer #howtobuyahouse ♬ original sound - Not Your Daddys
Her brand is all about sharing the honest and hard truths that her people need to know about mortgages.
She doesn’t shy away from sharing polarizing or controversial topics, just because she wants to be “liked”.
She wants her people to be well informed, even if that means it could potentially hurt her authority as a lender.
At the end of the day, she’s more concerned about pulling back the curtain, sharing all her knowledge and expertise, than being a “liked” personality on social media.
And when you value transparency, the right people will come.
@agent.launch This mortgage lender @Not Your Daddys has garnered 130k followers by doing this one thing ☝️ #theonithelender #realestatetips #realestatecontentcreator #realestatecontenttips ♬ original sound - Agent Launch