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This week’s Creator Feature is Theoni the Lender - Her brand is all about sharing the honest and hard truths that her people need to know about mortgages.
Her brand is all about sharing the honest and hard truths that her people need to know about mortgages.
She doesn’t shy away from sharing polarizing or controversial topics, just because she wants to be “liked”.
She wants her people to be well informed, even if that means it could potentially hurt her authority as a lender.
At the end of the day, she’s more concerned about pulling back the curtain, sharing all her knowledge and expertise, than being a “liked” personality on social media.
And when you value transparency, the right people will come.
