Drip Campaigns for Real Estate Agents

Convert With Personalized Video

You are your best conversion tool, so why hide? Personalized video messages in your drip campaigns set you apart from other agents working in new construction who rely on unengaging emails.

Our video and sales scripts show leads that you’re a real person, fostering genuine connections. Our professional email and newsletter templates are designed for conversion, consistently reaching real estate leads as they approach their decision-making phase.

Email Marketing Expertise

Our newsletter and email templates are powerful tools for selling new construction homes. Effectively communicate your voice, personality, market knowledge and area expertise, creating a strong connection with leads at every stage of your pipeline.

By consistently delivering valuable insights and information, you’ll keep leads engaged and positioned to take the next step toward purchasing their new home.

Nurture Your Database

Drip campaigns are designed to spark interest in upcoming projects in the area and remind real estate leads about your services.

They are crucial for staying in touch with potential buyers, keeping you top of mind as they move closer to making a decision.

A square image of a smiling woman in a polka dot blouse. Surrounding her are three graphics: email icon, phone call icon and play button.

Action Plans & Pipeline Stages

We excel at approaching, nurturing and converting leads at every stage.

Our detailed action plans manage hot, warm, cold and unresponsive leads, ensuring they move through the pipeline and become clients.

A graphic of a funnel. The stages are colour coded starting with blue at the top and then grey, yellow and gold. Gold coins with exclamation marks on going into the funnel.

What You Can Expect

Pre-Written Email & Newsletter Templates

Get access to a library of email and newsletter templates that engage and convert contacts.

On a green background is a smartphone with a man on the screen and a recording button. The recording time shows "00:10". Next to him is a script graphic.

Video & Sales Scripts

Based on hundreds of thousands of conversations with leads, our video and sales scripts outline exactly what to say so you stay laser-focused on nurturing leads and closing sales.

Over a purple background are a man and a woman standing shoulder to shoulder. Above the woman are three graphics for a phone call, email and text.

Dedicated 1-to-1 Support

A dedicated account manager will oversee your drip campaigns and help them achieve the results you signed up for.

On a red background, a man watches a video of a real estate agent showing the exterior of a house.

Strategic Follow-Up & Nurture Campaigns

Leverage our team’s experience successfully managing millions of dollars in PPC and Google Ads campaigns for real estate agents worldwide. We craft tailored strategies that deliver exceptional results.

Three "New Leads" with plus signs to the left of them on a yellow background

Adopt a system that converts

Save time by avoiding ineffective, cheap systems. Our proven drip campaigns keep you connected to high-quality leads who aren't ready to commit yet.

Don’t miss a single opportunity to grow your client base and close more deals.

John Garuti

“I have been working with Agent Launch for about one year now and have been very happy with my ROI. We started with a landing page focused on my niche and service area and that one page with ppc has generated an additional 16 deals that I would not have earned without Agent Launch.”

Kerry Davies

“I can't say enough good things about the Agent Launch program. I've had more seller leads since they started to manage my Google Ad campaigns than with any other lead provider I've had in the past.”

Matt Mroz

“Eric and his team are incredible. They offer a fully developed lead generation system and support structure for quickly getting your business established in the local market. Not to mention the ongoing education and support, Agent Launch is second to none.”

See All Reviews

FAQ: Drip Campaigns for Real Estate

What is a drip campaign in real estate?

A real estate drip campaign is a sequence of emails, often automated, sent to leads and potential clients to drive engagement. One example is when you subscribe to an email newsletter and then receive a series of emails from the person or company behind the newsletter right after.

What are the benefits of drip campaigns for real estate?

Drip campaigns help real estate agents capture leads faster and with more ease. One benefit is that you can nurture multiple relationships rather than one at a time.

What makes an effective drip campaign?

Effective drip campaigns must define the different contact lists and which triggers will send an email. For instance, you can send an email to someone after they subscribe to your newsletter or after a contact checks out a listing page on your website. Always set concrete goals as digital marketing campaigns require these to gauge effectiveness.

How long should a drip campaign last?

Typically, drip campaigns last eight to 16 weeks but duration should be based on how long you need to nurture certain leads and what you're trying to achieve. Nurturing a lead to set a meeting to buy a new construction development will take longer than nurturing a lead to return to a landing page to view a new listing. Testing is key. If engagement falls off after five weeks, consider a 5-week campaign. If engagement is steady at week 9, test a 12-week campaign.

How do you write a good drip campaign?

The steps to writing emails for strong drip campaigns are:

Create targeted and clear messaging
Plan a drip campaign so it aligns with the user journey of your website or landing page
Limit the number of emails to not overwhelm your audience
Write compelling copy that's easy to read
Analyze campaign data and adjust and optimize as needed

Drip Campaigns For Real Estate